Jody Hankinson with conference badge

OVERVIEW

Executive leader of user experience, research, visual and product strategy. With over 15 years of experience, she innovates by incorporating the best of business, technology and user needs into award-winning solutions.

 

Printable Resume

Overview of samples

 

 

WORK EXPERIENCE

Shutterstock, Inc., New York, NY, Vice President of UX, 2015-current

  • Strategic leadership and growth of 14-person team that crosses visual design, user experience, product research and translation for 20 languages. Developed service model methodologies for more efficient delivery in agile environment and initiative peer creative reviews to grow quality and collaboration.
  • Raising the standard of customer-centered design thinking, bringing emphasis to holistic and system approach, partnering with marketing creative teams for discovery and rediscovery pathways and collaborating with Denver and San Francisco locations for continuity of practice.

 

Code and Theory, New York, NY, Group Director of User Experience, 2013 – 2015
Named to FastCo’s list of innovative design companies 2015.

  • Creative lead of multi-disciplinary teams, directing all aspects of delivery starting with concept and iterating through strategy, design, and development – in all cases, surpassing KPIs by a minimum of 5%.
  • Growing the UX team from nine in two offices to 23 across London, New York and San Francisco – growth strategy included creating a new team structure, hiring strategies, formalizing growth paths for all team members and cultivating a collaborative culture of peer mentorship, resulting in the lowest attrition in the agency over the course of two years.

CLIENTS
SiriusXM, Green Bay Packers, SPG, WWE, Maybelline Global, Scholastic

 

R/GA, New York, NY, Associate Creative Director, 2011 to 2013

  • UX practice lead on the Verizon telecommunications account, directing three streams of work (Corporate, Accounts, Small Business) while leading and growing three junior UX. Conversions on the My Verizon work increased 7%.
  • Restructured and lead a Nike business-to-business team revolutionizing sales and ordering from small and medium sized businesses at a global level. Delivery included responsive site and iPad application. Beta implementation of features increased orders by +10%.

CLIENTS
Verizon, Nike Global Sales, Ameriprise

 

Middle Dot, Principle, 2009 to 2010
R/GA, Sway Space – for a JP Morgan Chase business to business  anti fraud, Fjord, Lindblad Expeditions, Safelight Security Advisors, Hey Neighbor!

 

frog design, New York, NY, Principal Designer, Interaction Design, August 2006 to February 2010
As team lead, developed strategic and conceptual approaches to design challenges while managing the tactical execution of deliverables and programs for Fortune 50 companies.
CLIENTS
American Express, AT&T, GE Corporate, GlaxoSmithKline, McKinsey, Novo Nordisk, Qualcomm,

SAMPLES
GE intranet overview
GE corporate site overview
Qualcomm BrewMP Developer Site

 

Ultra 16, freelance Information Architect, June – Aug 2006
SAMPLES
wire frames, site map
Time for Kids, wire frames and site map

 

Solutions Inc., New York, NY, Associate Director, 2004 to June 2006
Managed largest account and team, with oversight of ten sub-projects and one major redeployment for an application development firm with offices in New York and New Delhi.

CLIENTS
Pfizer, NovoNordisk

SAMPLES
Functional Specifications

 

Girl Scouts of the U.S.A, New York, NY, Information Architect, 2002 to 2004
Designed an intranet that changed internal communications and directed supporting activities such as workflow, re-organization and training for the National offices of non-profit dedicated to supporting girls.
GSUSA Case Study

 

Self Employed, New York, NY, Consultant/Subcontractor, 2000 to 2002
PwC Consulting (subcontractor to Organic), Working Today, Langton Cherubino Group

 

Arc: eConsultancy, New York, NY, Director of Information Architecture, July 1999 to October 2000
Boutique interactive agency specializing in information architecture, project management and strategy.
CLIENTS
Fashion500, Opus360, Sotheby’s, Citibank
SAMPLES
functional specification

 

Lands End, Dodgeville, WI, Usability Lead, 1998
Retailer of clothes, luggage and linens sold online and through catalogs.
Designed and developed prototype of check-out processes after educating executives on how usability flaws equate to bad customer service.
Provided training sessions for design and editorial teams on how web best-practices differ from print

 

Taunton Press, Newtown, CT, New Products, Art Assistant, 1995 to 1997
Multimedia publisher for the passionate layperson of gardening, cooking, homebuilding and woodworking.
Conducted market research, concept development and prototyping.

EDUCATION
Interactive Telecommunications Program, New York University
Childrens’ Perception of Technology: Three Levels of Access

B.A. Social Science, Honor Student, Western Connecticut State University
honors thesis – Libel Law in Two Former Colonies: the U.S. and Australia compared

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